Agency Owners: Stop getting in your own way
Does your agency life make you feel like a mouse on a wheel?
Are you simultaneously reinventing the wheel with each new deal?
Then we found you just in time. What follows may be one of the most important decisions you make about your business. It will set you up for growth, scale and profit for years to come.
Now let's peer into the future
It’s one year from now.
You stopped reinventing the wheel and getting stuck in the rat race.
You have reached your goal of increasing your business by 100%.
You have gained efficiency, while eliminating much of the daily stress and uncertainty that used to go along with working longer hours.
Your business now runs smoothly. Processes are now in place that were never there before.
You can finally take a vacation without looking at your phone every 2 minutes.
You wish you would have done this years ago
Back to the present
You are looking to make a positive change in your business.
What if you had been given a roadmap to bring your company within reach of achieving your goals?
What if alongside that roadmap you were given a box of tools and a guide to walk you through the tough decisions?
What if you dedicated 2-3 hours a day to working on your business instead of working in your business?
If you made that investment in your business, your future will be as bright as the picture we just painted.
I want to take you there.
Introducing the Agency Jumpstart Course – A step by step framework for making your vision a reality.
Hi, I'm Jeff.
Here's my story:
I am Jeff Sauer, and I've been in the digital marketing industry for more than a decade. Before I started teaching, I ran an agency.
My agency, Three Deep Marketing made the Inc. 5000 list five times from 2010-2014. Balancing technical knowledge with a good bedside manner, I landed clients from some of the biggest brands in the world.
I was named the 2012 CIO of the Year in Minneapolis/St. Paul and a top 25 PPC expert in 2016.
I currently travel the world full time, teaching digital marketing and agency skills to a growing network of business owners and staying out of AirBNBs.
So you want to grow a healthy business. The way I see it, you have 3 options:
Option #1: Figure it out yourself
If you are stubborn like me, your first instinct is to figure it out by yourself.
You probably search Google for answers to your questions (i.e. "Can I afford to add employees?") and get annoyed with the contradictory results and blog posts written by people who clearly don't understand your industry.
Or you attend conferences to rub elbows with other business owners. That $2,000 trip to San Diego is worth it when you get to commiserate with other business owners over the "free" happy hour beers in some ballroom with cruise ship carpeting that hosted a medical tourism conference yesterday and a wedding this weekend.
You spend too much time on the phone with your accountant or attorney, seeking their opinion about your business. They keep on saying nice things about your business, so you must be doing something right. Or are they just saying nice things because you are paying them by the hour?
There will be doubts in your mind of whether you have created a healthy business or if you have just gotten lucky. These doubts will stay with you from now until you reach "retirement" (but you may never retire, because you love the work so much).
Option #2: Hire a business coach
Growing a healthy agency is tough, so an industry has popped up
You won't use them that much because you don't want to pay that insane amount of money (even though you know it's a worthwhile investment that will pay for itself hundreds of times over).
Option #3: Make an investment in your business
A good comprehensive course is really a distillation of insights and wisdom from years of experience into an easy to follow blueprint.
This is really what my latest Agency Course represents. It's a guided training on how to grow and scale a profitable multi-million digital agency.
And you can get this course at a fraction of the price of a business coach.
But you say "Jeff, what if...
What if I'm not good at x?
[Insert possible objections and Jeff's reply]
What if I don't think I'm ready?
[Insert possible objections and Jeff's reply]
Introducing Agency Course
I have the answers for all things agency that I will share through videos, worksheets, guides and weekly coaching calls.
This course will share what I learned in making the transition from solo-freelancer to owner in an agency that became a 5x Inc 5000 winner.
It will share techniques that I use to have a stream of high-end clients begging to work with me, and the techniques I use to evaluate the best opportunities (and how to weed out the bad clients who will take all of your time).
But this won’t just be any course.
Each week we will have lessons to follow, weekly accountability calls, and unparalleled access to the instructor.
We will also have case studies from professional freelancers and agency owners that have cracked the case on business development, employee retention and financial freedom.
Here's exactly what you'll get in this course:
MODULE 1: Course Overview
This modules provides an overview on the course as well as how to use the site.
What does a well run and profitable agency look like? What does it mean to be a profitable agency?
What are some business models that we can take as digital marketing experts?
Week 1 Topic
What does a well-run and profitable agency look like?
Bonus and Downloadable
- Profit and Loss Spreadsheet
MODULE 2: Business Development
Agencies have 99 problems, but business development shouldn’t be one.
This module provides insights in how you can build a perpetual customer machine.
Learn how to find high paying customers and weed out the bad ones. Hear case studies of battle-tested strategies for business development, and gather tactics that you can apply right away.
Have you ever wanted to follow the step-by-step blueprint of a 5-time Inc. 5000 award winning digital marketing agency? Then you need to pay attention as I share wisdom that you can apply over and over again throughout your career.
Week 2 Topic
Business Development
Week 3 Topic
Filling your funnel with revenue opportunities
Bonus and Downloadable
- Inbound Resources and Guide
- "How much should you charge" Spreadsheet
- Opportunity Evaluation Spreadsheet
MODULE 3: Growing Your Agency
In an agency, human capital is your biggest expense, but it is also your greatest asset.
This module gives you a framework for making good on your biggest investment: people.
During this module we'll be covering topic like
When should you hire employees?
How do you project employee salaries and how does this affect profitability?
How do you maintain company culture while growing?
The steps you take in developing your agency will make a huge difference as you scale.
This module provides a reality-check for when you should be making these decisions in your business.
Week 4 Topic
Using process to grow your agency
Week 5 Topic
Using people to grow your agency
Bonus and Downloadable
- Taking Draws and Cash Flow Research
- Project Management Tools for Agencies
- Billable vs. Non-Billable Hours Research
- Contractor Law and Tax Implications
- Onboarding Checklist
- SOW Template
- Project Plan Template
- Headcount Forecasting
MODULE 4: Long Term Planning
Anyone can find clients, but it is a lot harder to build a business that lasts.
This module gives you the building blocks to graduate from freelancer to business owner.
What is the most profitable part of your business? If you were hit by a bus, would your company go under?
Learn how to structure your business for maximum profitability, the financial realities of running an agency, and strategies for exiting your business down the line.
Week 6 Topic
Business planning
Week 7 Topic
Business operations
Bonus and Downloadable
- Business Books Recommendations
- 'Before you start' Consideration Checklist
- Organisation Chart
- Business Framework
- Niche Planning Guide
- Business Management Resources
- Business Roadmap [Infographic]
- Types of Businesses [Infographic]
- Partnership Percentages Workbook
- Agency Valuation
- Budgeting/ Revenue/ Expenses Planning Template
- Quarterly Planning Template
MODULE 5: Temptations To Avoid
Not every idea we have is a good idea. In fact, most ideas are not worth our time.
This module gives you a decision-making framework for how to evaluate each opportunity that comes your way.
As agencies grow, the temptation will be to expand beyond the zone of comfort and outstretch expertise. Are these ideas the future of your business or the beginning of the end?
Learn how to make the right decisions for your business, adjust your state of mind, and increase your chances of sustainable success.
Week 8 Topic
Don't get your ass kicked
Bonus and Downloadable
- Vision of A Successful Agency
- List of Things to Say "NO"
Weekly Coaching Calls with Jeff
Each week we will have lessons to follow, and subsequent homework. The homework leads up to the weekly coaching calls with me, which will allow further in-depth discussion on the week's topic.
The calls are also to hold students accountable for their progress.
Here are some of the topics which we will cover in the weekly calls: business metrics, lead generation ideas, hiring vs. do-it-yourself, business roadmaps, and much more.
Am I right for the Agency Course?
Experiencing x?
Experiencing y?
Experiencing z?
If yes, then you're right for this course.
Here's why it is right for you:
Reason #x:
Reason #y:
Reason #z:
Money Back Guarantee
T&C of the guarantee
GET AGENCY COURSE TODAY
When you enrol into Agency Course today, here's what you'll get.
JOIN AND GET:
8 Weeks of Video Lessons - Value: $x
26 Bonuses & Downloadable Content - Value: $x
8 Weekly Coaching Calls with Jeff - Value: $x
Private Forum Access - Value: $x
TOTAL VALUE OF $xxx, but you'll pay less than half the amount.
$997
FAQ About Agency Course
Can I complete the Agency Course at my own pace?
The course duration is 8 weeks. We will cover a new topic each week with video lessons, followed by homework on the topic. And the end of the topic, we will have a call to discuss and further our knowledge on the week's topic.
This course is designed for accountability and success. And feedback is key to achieving both.
The best feedback is from me (and fellow students) during the weekly calls. To best reap the benefits of this course, it is recommended to complete the course together with other students of the same cohort.
How much time do I need to dedicate?
Our estimation is an hour a day, five days a week. This will last for 8 weeks.
Do you have a payment plan?
Unfortunately no. We don't have a payment plan for the beta version of this course.
AGENCY COURSE
JOIN AND GET:
8 Weeks of Video Lessons
26 Bonuses & Downloadable Content
8 Weekly Coaching Calls with Jeff
Private Forum Access
$997
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